7:15 REGISTRATION AND BREAKFAST
Muntu Davis, MD, MPH, President, Health Officers Association of California; Health Officer, Alameda County
8:15 PUBLIC HEALTH LAW AND THE TOOLS AVAILABLE TO HEALTH OFFICERS
Lauren Dunning, JD, MPH, Liaison to the Board of Supervisors, Los Angeles County Department of Public Health
9:15 STATUTES SPECIFIC TO HEALTH OFFICERS
Kat DeBurgh, MPH, Executive Director, Health Officers Association of California
10:00 EMERGENCY DECLARATIONS AND HEALTH OFFICER ORDERS
Peter Baldridge, JD, (Ret.) Assistant Chief Counsel, California Department of Public Health, Office of Legal Services
11:00 HEALTH OFFICER EXPERIENCES WITH DECLARATIONS AND ORDERS
1:30 PHYSICIAN LEADERSHIP IN POLICYMAKING
Richard Pan, MD, MPH, California State Senator, 6th Senate District
2:00 ENGAGING AT THE LOCAL LEVEL
Jennifer Montgomery, Placer County Supervisor, 5th Supervisorial District
2:30 BUILDING PUBLIC HEALTH LAW CAPACITY AT THE LOCAL LEVEL
Sarah Wetter, JD, Research Scholar, Center for Public Health Law and Policy, Arizona State University, Sandra Day O'Connor College of Law
3:45 HEALTH OFFICER INFLUENCE
4:45 FACILITATED DISCUSSION AND WRAP-UP
7:15 REGISTRATION AND BREAKFAST
Facilitator: Julie Palakovich-Carr, MS, City Councilmember, Rockville, Maryland; Public Policy Manager, American Institute of Biological Sciences
8:00 BASICS OF GOOD COMMUNICATION
This presentation will teach skills and techniques for heath officers to effectively communicate about complex and often controversial public health issues, giving focus to sharing health officer expertise on topics such as health equity. Health officers will learn to educate stakeholders about the dynamics of a pressing public health challenge and the significance of their work by preparing an understandable and memorable message that resonates with an audience.
8:45 EXERCISE: CRAFTING YOUR MESSAGE
Health officers will apply strategies learned in the Basics of Good Communication presentation to prepare a short oral statement on a public health challenge facing their jurisdiction. Many participants will have the opportunity to share their statements for feedback from the session facilitator and their peers.
9:10 WORKING WITH THE MEDIA
We will discuss opportunities for health officers to convey their message through the media, teaching communication strategies for engaging a reporter and sharing the most important information. Health officers will learn to prepare quotable sound bites, debunk myths, and communicate about the priorities of their department.
9:45 ENGAGING IN PUBLIC HEALTH POLICY
This presentation will prepare participants to educate local and state policymakers about public health issues and the work of local public health departments. We will discuss what motivates elected officials, where policymakers look for information, and how health officers can effectively build relationships with community stakeholders.
10:30 BREAKOUT GROUPS: DEVELOPING YOUR POLICYMAKER-RELEVANT MESSAGE
11:15 GROUP EXERCISE: MOCK MEETING WITH POLICYMAKERS
Participants will engage in mock meetings to communicate the message they developed. Feedback will be provided by the instructor and other participants.
11:55 CLOSING REMARKS